Rebranding Blue Harvest for our tenth Anniversary

Another Great Coffee Blog!

At present we announce the launch of our new and improved web site for Blue Harvest

Blue Harvest was launched on the SCAA EXPO in 2013, the place we started exploring how espresso manufacturing and processing impacts on water sources.

In 2014 we launched Blue Harvest as a mission with this weblog publish, when Keurig Inexperienced Mountain (now Keurig Dr. Pepper, KDP) funded our first actions, which had been then amplified with funds from the Inter-American Improvement Financial institution (BID Lab) SAFE Platform in 2015.

CRS and our companions have promoted Blue Harvest repeatedly via many iterations, with constant funding from KDP and the Howard G. Buffett Basis (HGBF), plus CRS’ non-public donors and others. Over time it has developed and expanded to incorporate farmers and mills throughout Central America plus espresso importers and roasters from many components of the world.

We began a strategy of rebranding Blue Harvest throughout the peak of the pandemic, once we had a while to ask our companions from throughout the espresso trade how Blue Harvest might be simpler in selling water stewardship in espresso producing nations. That session led us to acknowledge the worth of Blue Harvest as a partnership – past seeing it solely as a mission – a kind of platform that forges and helps partnerships for water stewardship, enabling companions to be artistic and collaborative.

By this session, we got here to extra clearly outline Blue Harvest’s mission to:

Promote regenerative farming to revive and defend water sources

This studying and listening course of was led by our companion Hitch Media Group, a rare design and model firm who embraced Blue Harvest as a companion from the second we reached out to them. Hitch developed our new emblem and tagline: #KnowYourSource

The brand new emblem displays the move of the Blue Harvest technique, connecting the water and the crops, highlighting how all issues are related.

The Blue Harvest website contains a weblog, known as “The Supply” which options all Coffeelands posts associated to water sources plus unique content material from our companions. Coffeelands and The Supply will cross-post weblog entries on themes which are related to each websites, and we are going to do our greatest to maintain each blogs lively and fascinating.

Thanks to all our companions who proceed to develop and adapt with us in Blue Harvest.